“Gifts that glow” was the unifying theme for our 2018 holiday campaign. It captures the excitement and specialness of every step of gift-giving process. This theme turns shopping and the ability to order into a celebration. Our customers feel the glow of anticipation when the package ships, all the way to the glow of delight when kids, friends and family rip open the shiny boxes. This translates to design in the use of metallics mixed with traditional holiday colors. Copy will reinforce the theme with emotional, vibrant language.